Scientifically tested DogTV launching in the UK next week
Exciting Friday news Petfix members, as you may be wondering what you are going to watch on television this week. It has been announced that DogTV, a new television network created specifically for our four-legged friends is set to launch in the UK this Monday, the 8th of November.
The TV network has been developed following studies into animals’ physiological and psychological needs, to help make them feel more relaxed at home.
Created after three years of research, the channel will air scientifically tested programming aiming to alleviate symptoms of conditions such as separation anxiety, loneliness and stress, bosses say.
The network launch comes at a favourable time as owners are slowly but surely returning to the office, after months of working from home with their pets by their side, during the pandemic.
Professor Nicholas Dodman, chief scientist for DogTV, said: “DogTV is an excellent resource for dog owners to help alleviate some of the behavioural problems that can arise when dogs are left alone.”
The channel, which is already available in other countries, will feature a wide range of programmes including The Dog Chef, featuring chef Kevyn Matthews serving up delicious and healthy doggy recipes. It will also host Things We Woof About, which will explore a wide variety of new dog trends, products and services. Celebrity dog trainer Laura Nativo will also make an appearance, providing tips on how to live better at home with a pet.
The network will broadcast shows for owners and pets but are ensuring they are safe for all with colours, audio frequencies and camera alignment on the network adapted to cater to dog senses.
Animal trainer Victoria Stilwell said: “People think that DogTV is a bit of a weird concept at first, but when I tell them the amount of research that has gone into this – that this TV channel can help their dogs while home alone, improve their lives considerably and help with different stresses and anxieties – they get it.”
The service will be available on a range of smart TVs, Android and Apple devices and online. Keep an eye out!