Thrive take the very best ingredients, process them as gently as possible and ensure they are nutritionally balanced.  Thrive products are wheat and gluten-free and contain absolutely no added colours, sugar or preservatives so you can be sure you are meeting your pets dietary needs whilst keeping them in optimum health. Thrive dry cat foods have the highest meat content of 90% Chicken, anywhere in the world!  While the cans of foods are hand filled and with added vitamins and minerals. The thrive treats are made with simply 100% meat or 100% fish and then freeze-dried which is as gentle a process as possible.