What makes Petfix Club’s range of food special for dogs and cats

Pete Wedderburn
11th January 2021 - 4 min read

All dogs and cats should get excited as their food is prepared, they should tuck into their food hungrily and finish up by licking their bowl clean. As a pet owner, it can be difficult to pick the right dog food and cat food for your pet.

Expertly Chosen & Vet Approved

The Petfix Club range of dog foods has been expertly chosen after years of experience by Pete the Vet observing animals, including the effect of nutrition on his own dogs Kiko & Finzi.

I have chosen the recipes for the range of foods based on what I feed my own family of dogs and cats.” – Pete Wedderburn, Head Vet at Petfix Club

pete the vet with his dogs in the grass
Pete with his dogs Kiko and Finzi


Proven results

The most important aspect of any pet’s nutrition is that you choose a product that suits them as an individual. If your pet is eating a nutritious diet, they should have:

  • Clear and bright eyes
  • A shiny and dandruff-free coat
  • Plenty of enthusiasm for life
  • A lack of excess body fat; you should be able to feel their ribs and see their waist
  • They should enjoy good digestive health, with no episodes of digestive upsets like vomiting and diarrhoea, and healthy, well-formed stools.

After a month or so of feeding the Petfix Club range of pet food, owners should notice the difference in their pet, with a shiny, dandruff-free coat, clear, bright eyes, and a spring in their step.

Transparent Ingredients 

Pet owners should take time to look at the label on the food they choose.

These are often legally controlled definitions.

  • Dog food that says it is ‘with chicken’ must contain at least 4% chicken, while a ‘chicken-flavoured’ product doesn’t have to contain any chicken at all.
  • Also, the higher up the list of ingredients any item is, the more the product contains that ingredient.
  • As a general rule, it’s better to try to avoid pet foods where the first listed ingredient is labelled as ‘animal derivative’, as these products tend to be lower in quality.

Petfix Club’s food has simple, transparent, easily-understandable ingredients e.g. chicken is the main ingredient, followed by rice, with other ingredients including barley, oats, beet pulp, brewers yeast, plus some minerals and vitamins to make sure it’s complete and balanced, meeting all the pets’ needs. These specific ingredients mean that the high quality is the same, from batch to batch, minimising the risk of the upsets that can be caused by changing recipes.

Petfix own brand ingredients

Individually Chosen for a Pet’s Type and Age

Pet owners should choose a diet that is suitable for their particular type of pet: dog vs cat, larger breed vs smaller breed, puppy or kitten, adult, or senior dog.

The formulations of the various Petfix Club brands have been chosen to suit these different life stages and to optimise their pet’s health, owners should select the one that is right for the type and stage of their pet. Available in different flavours, including chicken, turkey, salmon, and lamb, so that every owner should be able to find the right product for every pet. 

two puppies one black one brown

Benefits of Petfix Food

Supports Joints
Perfect for supporting cartilage for healthy joints in puppies.

High-Quality Protein
To support healthy growth and growing muscles.

Quality Skin & Coats
Contains Omega 3 and 6 for healthy skin and shiny coats.

Immune System
Contains vitamins & minerals for healthy immune systems.

No Added Artificial Colours, Flavours or Preservatives
Naturally preserved using rosemary

Pete the Vets Verdict:

 “The most important aspect of any pet’s nutrition is that you choose a product that suits them as an individual animal. If your pet is eating a nutritious diet, they should have clear and bright eyes, a shiny and dandruff-free coat, plenty of enthusiasm for life and a lack of excess body fat; you should be able to feel their ribs and see their waist. And they should enjoy good digestive health, with no episodes of tummy upsets like vomiting and diarrhoea, and healthy, well-formed stools.

All of my own pets tick all of those boxes, largely because they’re fed on food that I have chosen for them individually. And that is why I have chosen to launch the Petfix Club range of foods, to share the same nutrition with other pets around the country.”

pete the vet and his dog kiko
Pete ‘the vet’ Wedderburn, and his dog Kiko

Swapping Dog Food?

If you are going to swap your dog over to Petfix Club food, why not use Pete’s 4 Step Guide to Swapping Dog Food, to ensure a seamless transition for your pet.